Informative experience

The research focuses on the development of communication strategies and the design of artifacts and experiences capable of making complex data and content accessible, understandable, and meaningful, particularly for a broad, non-specialist audience. The field draws upon tools and practices from information design, digital storytelling, and visual journalism, exploring how immersive, participatory, and narrative representations of both quantitative and qualitative data can facilitate the understanding of complex phenomena—such as migration, environmental crises, or social inequalities—while fostering critical and emotional engagement. These experiences also contribute to the field of scientific dissemination and often take the form of digital projects, physical installations, or hybrid formats, where material and digital elements come together to create a cohesive communicative environment.

The investigation of these dynamics shapes the research trajectory developed by Matteo Moretti, which moves beyond the act of designing to critically explore the possibilities, potentials, and limitations of different expressive and operational configurations. It questions the role of design in meaning-making, knowledge mediation, and the promotion of social awareness. As such, it defines a research area that cuts across multiple design practices—from communication and information design to interaction and spatial design—aimed at transforming information into an active, situated, and shared experience.